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Search Engine Optimisation
Search Engine Optimisation (SEO) is the process of 'fine tuning' a website to improve its ranking on popular search engines. Depending on your existing business model and marketing strategies, successfull SEO can be the difference between driving targeted visitors directly to your website, or not being found on the internet at all.

How can we help?
Pie Software & Design has over four years experience in Search Engine Optimisation and website marketing. We have successfully created and implemented strategies for several of our clients who have experienced sustained benefits from increased traffic to their websites.

We target major search engines such as Google and Yahoo, and offer strategies based on any combination of natural listings, paid inclusion models, and sponsored / pay-per-click methods.


The process
The optimisation process is defined by a series of incremental changes and refinements to a website over a period of weeks, and often months (depending on the size of the website). The reason for this is because search engines take time to respond to the changes and update your site in their index. Additionally, it is not uncommon for the search engines such as Google to alter their algorithms and ranking mechanisms.


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